The 16 Best Scarves to Buy for Fall and Winter 2023

We've all seen that viral image of Lenny Kravitz wearing a larger-than-life scarf. (If you haven't, here you go.) When the cold weather comes around, that's exactly how I want to be. It's like taking the warmth of your blanket with you into the day, and with the right scarf, it also adds a stylish layer to your ensemble. Your outfit might be hidden underneath your coat, but there's always room for a scarf on top. Brands such as Loewe and ACNE Studios offer fuzzy and vibrant-colored scarves, which have become the preferred pick of the fashion set over the past few seasons. They're an easy styling tool too, as they add the perfect pop to a neutral coat. There are plenty of options for neutral lovers too, if the tonal look is what you're aiming for this season. Either way, a knit scarf acts as both a practical and trend-forward part of your fall-and-winter wardrobe, so you may want to consider adding one into your closet.

Before the temperatures drop even further, look below to get your pick of the Who What Wear–approved scarves on the market. From bold-colored statement scarves to simple cashmere wraps, there's an option for everyone.

In terms of fashion scarves, ACNE Studios remains on top. I finally gave in and made the investment last year, and it was one of my most-worn pieces. I wore it over leather jackets, wool coats, chunky sweaters, and more. 

One reviewer called this scarf "heaven," and there are at least 300 other five-star reviews raving about its softness, comfort, and warmth. I love how it's styled above, but like that with its versatility, you can wear it as both a wrap and a scarf.

Red is the top trending color of 2023, and this scarf is an easy and quick way to add the striking shade to your fall-and-winter wardrobe. 

The colors on this one are just stunning. COS is always committed to offering luxe pieces at a more attainable price, and it's no different with this mohair-and-wool scarf. 

Free People is known for its ultra-comfortable knit sets and keeping it going with accessories, too.

You can't beat this price.

I love classic Burberry, but the new era of the brand is just so fun.

Offered in four perfect neutral shades, this Zara scarf is the perfect fall basic. 

When Loewe does logo mania, it's just 10 times cooler than every other brand. Every fashion person I know has been swooning over Loewe's mohair sweaters, but I think the scarves deserve just as much attention.

I finally got a chance to give Gigi Hadid's cashmere line a try, and I was thoroughly impressed with how luxurious and soft it felt. 

Ganni may be all about colorful and funky prints, but the Scandinavian brand can do neutrals, too. 

This outfit is exactly how I'd suggest wearing this scarf. Made from 100% wool, it'll keep you chic and warm.

How can you say no to cashmere, especially when it looks as fun as this?

If Loewe's mohair scarves are out of your budget, this & Other Stories option offers the same punch of color with a more reasonable price point. Plus, no matter how dreary the weather, this scarf will act as an instant mood booster.

While I always have my eyes on ACNE Studios' colorful and checkered knit scarves, I think this houndstooth option is just as (if not more) fun yet versatile.

Just because it's about to be fall and then winter doesn't mean you cant incorporate summer colors into your wardrobe.